The term commonly refers to the use of the internet for collaboration and sharing of content through a variety of social networking tools, news sites and services. It can denote any Internet-based technology that facilitates rapid communication and collaboration through data networks.
It includes text, images, audio and video.
The rise of social media creates opportunities to embrace new ways of connecting and communicating with stakeholders.
Social media use web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogue (many-to-many). It can transform people from content consumers to content producers.
We recognize the rapidly growing use of social media for fundraising, awareness raising, advocacy, communications and knowledge sharing.
A strong brand is critical to the success of online goals, including institutional reputation, trust and recognition. A strong organizational online identity is vital to the public recognition- it helps build and sustain loyalty.
No comments:
Post a Comment