How Coca can help Development and NGOs?

For MDG, in the last 10 years, we made progress more than any other periods combined.
I am shocked by all things that they don't have, but they all have one thing. Coca-cola.

Coca is everywhere. How is it that they can get coca to this far front places? If they can do that, NGOs can do the same thing. Then we can speed up the process and go faster in the MDG. How coca can be Ubiquitous. Save lives.

1. Real-time data.
Learn from the data and put it into the process. In development, the evaluation comes at the very end of the project.
If local people can have the data, they can save lives.
In India, more than 1 billion population, more than 35,000 doctors and a huge data system. BGMF went from one case of pyrolysis to a targeted vaccination program of 2 million. A huge mop-up campaign. Only one child got polio.
That's how you keep a huge outbreak from spreading.

2. Entrepreneur talent.
How to sell products in the remote places in Africa? NGOs need to tab into local entrepreneur as they know how to reach those very hard to serve places.
e.g. In Ethiopia, the government started a program and trained 5,000 health-extension workers to deliver pills directly to the people. And it unlocked people's potential.

3. Marketing.
Ultimately, Coca successes depends on one crucial fact-- people want it. It is aspirational. They associated happiness with local people. The appeal of celebration and unity. NGOs made a fundamental mistake. We think that people need something, and we don't have to make them want that. " Use the condom, you don't get AIDS.
You take the toilet and position it as a modern trendy convenience. Innovative marketing campaign.
Circumcise reduces the HIV infection by 65%.
If we can start to understand what people really want, we will change the development.

For polio, we have marketing problem among the donors. G8 nations don't want to fund polio any more. I If we can focus on how far we have come and how amazing we have been to eradicate this disease. We can put polio behind us. It will be the second disease ever wipe off the face of the earth.

We are so close.